PRIVACY POLICY
Max&Coco is an Ireland-based startup founded by Jeroen Proos to bring happiness to dogs and their humans worldwide. Focused on the Future of Pet Wellness, Max&Coco offers super-premium care for modern dogs and their conscientious parents — blending science, love, and sustainability in every product.
What’s This Notice About?
We’re committed to being open and honest about how we handle your personal data. This privacy notice explains exactly what we collect, why we collect it, and how we use it.
It applies whenever we’re responsible for deciding how and why your personal data is processed—meaning we act as a Data Controller under data protection laws.
Think of this notice as a map of your data’s journey with us—from the moment it enters our systems to the point we part ways 👋, and every step in between.
Our contact details
Email: woof@maxandcoco.ie
The different ways we process personal data. When you add your pet’s information on our website
What personal data do we collect, why do we collect it, and what legal basis do we rely on?
Personal data is anything that can identify an individual, either on its own or through combining it with other factors that could eventually identify an individual.
When you add your pet’s information on our website to order something, we will collect your name, email address, place of dwelling, postcode and your pets information and will rely GDPR: The GDPR is an EU regulation that sets out a framework for data protection and privacy for all individuals within the EU.
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Data Protection Act 2018: This Irish act gives further effect to the GDPR in Ireland, addressing specific areas where the GDPR allows for national variations and establishing the Data Protection Commission.
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Key Changes: The GDPR and the Data Protection Act 2018 introduced significant changes, including enhanced rights for individuals regarding their personal data and increased accountability for organizations processing that data.
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Data Protection Commission: This is the independent supervisory authority responsible for overseeing and enforcing data protection laws in Ireland.
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Digital Consent: In Ireland, the Data Protection Act 2018 sets the age of digital consent at 16. If an organization relies on consent to process a child's data, and the child is under 16, parental or guardian consent is required.
Where do we store it?
Your data will be stored on a few systems, such as:
Amazon Web Services - for the purposes of hosting maxancoco.ie on the web and making data available for analysis. Amazon Web Services have servers in the EEA and the USA, and you can find out more about them here.
Segment.io - our data integration platform, so that we can standardise the data we hold about you and control the recipients that receive it. Segment.io is based in the USA and you can find out more about them here.
Iterable - which provides our e-marketing platform, so that we can send you unsolicited marketing communications in accordance with your preferences. Iterable has servers in the UK, EEA and is based in the USA. You can find out more about them here.
Facebook - in order to show you targeted adverts through your Facebook account in accordance with your advertising and tracking preferences. Facebook has servers in Ireland and is based in the USA. You can find out more about them here.
Reddit - in order to show you targeted adverts through your Reddit account in accordance with your advertising and tracking preferences. Reddit is based in the USA and you can find out more about them here.
TikTok - in order to show you targeted adverts through your TikTok account in accordance with your advertising and tracking preferences. TikTok has servers in the UK and Ireland and you can find out more about them here.
How long do we keep it for?
We keep the personal data mentioned for 12 months in line with statutory retention periods.
When you sign up to our service
What personal data do we collect, why do we collect it, and what legal basis do we rely on?
Personal data is anything that can identify an individual, either on its own or through combining it with other factors that could eventually identify an individual.
When you sign up to our service we will collect your name, email address, place of dwelling, financial information and any other details required to manage our service to you and will rely on
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GDPR: The GDPR is an EU regulation that sets out a framework for data protection and privacy for all individuals within the EU.
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Data Protection Act 2018: This Irish act gives further effect to the GDPR in Ireland, addressing specific areas where the GDPR allows for national variations and establishing the Data Protection Commission.
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Key Changes: The GDPR and the Data Protection Act 2018 introduced significant changes, including enhanced rights for individuals regarding their personal data and increased accountability for organizations processing that data.
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Data Protection Commission: This is the independent supervisory authority responsible for overseeing and enforcing data protection laws in Ireland.
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Digital Consent: In Ireland, the Data Protection Act 2018 sets the age of digital consent at 16. If an organization relies on consent to process a child's data, and the child is under 16, parental or guardian consent is required.
Where do we store it?
Your data will be stored on a few systems, such as:
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DPD - for the purposes of shipping your order to you. DPD are based in the IRELAND and the UK and you can find out more about them here.
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Interlink - for the purposes of shipping your order to you. Interlink are based in Ireland and you can find out more about them here.
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Yodel - for the purposes of shipping your order to you. Yodel are based in the UK and you can find out more about them here.
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Amazon Web Services - for the purposes of hosting butternutbox.com on the web and making data available for analysis. Amazon Web Services have servers in the EEA and the USA, and you can find out more about them here.
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Segment.io - our data integration platform, so that we can standardise the data we hold about you and control the recipients that receive it. Segment.io is based in the USA and you can find out more about them here.
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Iterable - which provides our e-marketing platform, so that we can send you unsolicited marketing communications in accordance with your preferences. Iterable has servers in the UK, EEA and is based in the USA. You can find out more about them here.
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Twillo - an SMS service, so that we can send you a reminder that your delivery is coming. Twillo is based in the USA and you can find out more about them here.
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LeadsBridge - in order to improve the efficiency of targeted adverts through Facebook Ads, and track and measure offline data, in accordance with your advertising and tracking preferences. LeadsBridge are based in the USA and you can find out more about them here.
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Stripe - which processes payments you send to us and conducts fraud prevention and diligence checks to ensure the security and lawfulness of transactions carried out through our Service. Stripe is based in the UK/EEA and the USA, and you can find out more about them here.
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PayPal - which processes payments you send to us and conducts fraud prevention and diligence checks to ensure the security and lawfulness of transactions carried out through our Service. Paypal is based in the EEA and the USA and you can find out more about them here.
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Touchnote - the provider of personalised greetings cards, in order to send you individual gifts on an infrequent basis. Touchnote are based in the UK and you can find out more about them here.
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Amazon Digital UK/IRE - the provider of third party gifts, in order to send you individual gifts on an infrequent basis. Amazon Digital UK is based in the UK and the EU and you can find out more about them here.
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Facebook - in order to show you targeted adverts through your Facebook account in accordance with your advertising and tracking preferences. Facebook has servers in Ireland and is based in the USA. You can find out more about them here.
How long do we keep it for?
We keep the personal data mentioned for the duration of our service to you, and for 6 years after this has ended, in line with statutory retention periods.
When you partner with us
What personal data do we collect, why do we collect it, and what legal basis do we rely on?
Personal data is anything that can identify an individual, either on its own or through combining it with other factors that could eventually identify an individual.
When you partner with us we will collect your name, place of dwelling, financial information and any other details required to manage our contractual relationship with you and will rely on GDPR: The GDPR is an EU regulation that sets out a framework for data protection and privacy for all individuals within the EU.
-
Data Protection Act 2018: This Irish act gives further effect to the GDPR in Ireland, addressing specific areas where the GDPR allows for national variations and establishing the Data Protection Commission.
-
Key Changes: The GDPR and the Data Protection Act 2018 introduced significant changes, including enhanced rights for individuals regarding their personal data and increased accountability for organizations processing that data.
-
Data Protection Commission: This is the independent supervisory authority responsible for overseeing and enforcing data protection laws in Ireland.
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Digital Consent: In Ireland, the Data Protection Act 2018 sets the age of digital consent at 16. If an organization relies on consent to process a child's data, and the child is under 16, parental or guardian consent is required.
Where do we store it?
Your data will be stored on a few systems, such as:
Dropbox - is a file hosting service we use. Dropbox may need to transfer data outside the IRE/ UK/EEA and relies upon a variety of legal mechanisms, such as contracts with their customers and affiliates, Standard Contractual Clauses (SCCs) and the European Commission's adequacy decisions about certain countries, as applicable. You can find out more about them here.
Google Drive - this is our data repository and we are using their servers based in Dublin, Ireland. You can find out more about them here.
Notion - which is another tool we use to manage our business relationship with you. Notion is a tool based in the US and you can find out more about them here.
Iterable - which is a growth marketing tool that we use and you can find out more about them here.
How long do we keep it for?
We keep the personal data mentioned for the duration of your partnership with us, and for 6 years after this has ended, in line with statutory retention periods.
When you visit our website
The Max and Coco website uses cookies and other similar technologies of which you should be aware.
What cookies do we collect, why do we collect them, and what legal basis do we rely on?
Cookies are text files placed on your hard drive by a web page server when you visit a website and are saved in your browser's history. They allow the website to recognise your device and store some information about your preferences or past actions. Cookies cannot be used to run programs or deliver viruses to your computer; they are uniquely assigned to you and can only be read by a web server in the domain that issued the cookie.
When you use our website, the cookies can be stored on your device are either first party cookies, which are placed and read by Butternut Box directly while you are using our website or third party cookies, which are set by other third parties we have partnered with.
Below is a list of the cookies we use and the purposes for which they are used:
Essential cookies
These are essential to the operation of our website and are integral to the functioning of our Website, therefore they cannot be removed. These cookies allow us to save your progress when signing up, remember your dog’s details and store your login details
Non-essential cookies
These cookies are additional to the the performance of our Website and help us improve the service we provide to you. Functional cookies allow us to monitor site usage to measure and improve performance, keeping the site consistent for you
Marketing cookies allow us to serve you personalised advertisements relevant to you and your dog
You can choose not to store Non-essential cookies on your computer when you visit our website, or you can adjust your browser settings to prevent cookies from being saved on your computer. You can find information about how to manage Cookies in the most commonly used browsers at the following addresses:
When you first visit our website, you will be prompted to customise your cookies selection and be provided with a link to our cookies policy, where you can find more information about the cookies we use.
What are your rights? Your personal data is yours and you have rights in relation to it granted by the Irish GDPR, which include:
The right to be informed
You have the right to be informed about the collection and use of your personal data, the purposes for processing, retention periods for that personal data and who it will be shared with. We have set this information out in this privacy notice.
The right of access
You have the right to ask us for copies of the data we hold about you. If you ask us, we’ll confirm whether we’re processing your personal information and, if so, provide you with a copy of that personal information (along with certain other details).
The right to object
You have the right to ask us to stop processing your personal information in some circumstances, such as when we are relying on our own (or someone else’s) legitimate interests to process your personal information, when we are processing your personal information for direct marketing or when we are processing your personal information for research.
The right to rectification
You have the right to ask us to rectify the personal information you think is inaccurate or to complete information you think is incomplete. When you ask us to rectify your information, if we’ve shared your personal information with others, we’ll let them know about the rectification where possible.
The right to erasure
You have the right to ask us to erase your personal information, in some circumstances, such as where we no longer need it or you withdraw your consent (where applicable).
The right to restrict processing
You have the right to ask us to restrict the processing of your personal information for a period of time in some circumstances, such as where you contest the accuracy of that personal information or object to us processing it. This right is separate from the right to object and will only stop us from using your personal information further, not from processing it. If we’ve shared your personal information with others, we’ll let them know about the restriction where possible.
The right to data portability
You have the right to ask that we transfer the personal information you gave us to another organisation, or to someone else, in some circumstances.
You don't have to pay anything in order to exercise your rights. Please contact us by sending an email to woof@maxandcoco.ie if you wish to make a request under your rights; we have a calendar month to get back to you with a response.
How you can complain. If you have any concerns about our use of your personal information, please let us know by: Emailing us at woof@maxandcoco.ie